Websites · Lead systems · Practical automation

BUILT FOR SMALL BUSINESS

Better leads.Less busywork.

We help small businesses look sharper online, turn more interest into real conversations, and automate the repetitive work that slows the team down.

Tell us what you want to improveSee how we can help
A small-business professional working on site; illustrative stock photograph.
  1. 01 / DISCOVERRight visitor arrivesA clear page earns attention.
  2. 02 / CAPTUREUseful lead detailsThe right questions, up front.
  3. 03 / ROUTENext step prepared Owner review where needed
  4. 04 / FOLLOW THROUGHLead keeps moving Visible to the team.
Illustrative growth system Website ↔ workflow
Clear message.Simple systems.Human control.

01 / The useful work

Fix the parts customers see—and the work they don’t.

The right project may be a stronger website, a better lead process, a focused automation, or a small combination of all three.

  1. 01

    Your website undersells the business.

    It looks dated, loads poorly, or makes it hard for a good customer to understand why they should call you.

  2. 02

    Good leads slip through.

    Enquiries arrive in different places, follow-up depends on memory, and nobody has a clear next step.

  3. 03

    The same admin keeps coming back.

    Your team copies details, rewrites routine messages, and spends time moving information between tools.

  4. 04

    The software does not work together.

    Your website, inbox, calendar, forms, and customer records each hold part of the picture.

  5. 05

    AI sounds useful—but vague.

    You want practical improvements, not another subscription, generic chatbot, or open-ended transformation project.

02 / What we build

Three ways to make
the business work better.

Start with the highest-value problem. Keep the project focused, understandable, and useful after handoff.

A website that earns trust.

Clear positioning, polished design, useful pages, and a straightforward path from first visit to real conversation.

A lead flow you can follow.

Better forms, cleaner handoffs, and timely follow-up so opportunities have an owner and a visible next step.

Automation that removes busywork.

Practical AI and integrations for repetitive admin, drafting, routing, reminders, and reporting—with human control where it matters.

No required platform. We use what fits, improve what you already have, and build custom pieces only when they earn their place.

03 / What useful automation looks like

Prepare.
Review. Then act.

Illustrative, scripted example. Useful automation handles repeatable steps, keeps exceptions visible, and leaves the important decision with the right person.

Situation 02 / A day running late

One job runs long. The next one can’t wait.

The chasing today

The dispatcher pieces together the technician’s update, the next appointment and a customer callback — while the rest of the day keeps moving.

What we would measure

Time from a delay being reported to an agreed plan — and the number of avoidable update calls.

A pilot question, not a claimed result.

Configured sequenceExample / 02

  1. Catch the delay

    A technician reports that the current job will run past its planned finish.

  2. Check the next appointment

    Read the promised window, then check alternative times and qualified technicians.

  3. Human approval boundary

    Dispatcher approves the plan

    A person weighs the options and approves a specific change, or keeps it on hold.

    Choose whether the proposed new window or a different qualified technician is workable. Nothing changes before that decision.

    Example prepared. Waiting for dispatcher approval.

  4. Only after approval

    Keep both sides informed

    The approved example would notify the customer and technician through agreed channels.

  5. Only after approval

    Record the change

    The approved change would be recorded in the existing scheduling system, with its decision trail.

What must be checked first?

A schedule change needs current availability, travel time and appointment commitments. No open slot is invented and no customer promise is silently overwritten.

  • The next appointment and its promised window
  • Verified alternative times, technician fit and travel time
  • Connection to the existing schedule and agreed notification channels

These are hypothetical connections to an existing system, not supported-vendor claims. Access, permissions and failure handling would be checked before a real pilot.

If a connection fails during a real workflow, stop the remaining automated steps. The dispatcher would reconcile any partial updates before deciding how to continue; never retry blindly.

Prepare the work. Keep the judgement with a person.

04 / A sensible way to start

One clear problem.
One useful improvement.

No giant transformation plan. We define the outcome, build the smallest useful version, and improve it with real feedback.

See how we work
  1. 01

    Find the leverage

    Review the website, lead journey, and day-to-day workflow to identify the change most likely to matter.

  2. 02

    Make the plan plain

    Agree the scope, outcome, tools, responsibilities, and what stays under human control.

  3. 03

    Build and connect

    Create the pages, forms, integrations, or automations needed for the focused result.

  4. 04

    Launch and hand over

    Test the real path, document what matters, and leave your team with a system they understand.

05 / Practical, not performative

AI where it helps.
Good fundamentals everywhere.

Sometimes the best answer is AI. Sometimes it is clearer copy, a faster page, a better form, or one reliable connection.

Show up better

Positioning, website design, mobile performance, service pages, and the basics that help people understand and trust you.

Websites · Landing pages · Content structure

Convert more interest

Clear calls to action, useful enquiry forms, lead routing, and follow-up that does not depend on someone remembering.

Lead capture · Qualification · Follow-up

Run with less friction

Automate repetitive steps, prepare routine communication, connect information, and make exceptions visible to the right person.

AI assistance · Integrations · Reporting

Founder-led from first conversation to handoff.

Talk directly with Brendan Duhamel, founder of Peashoot Labs, about what is working, what is not, and the smallest useful next move.

Start a conversation
A good place to start

What would make
the biggest difference?

Bring us the website, lead problem, or repetitive task you want to improve. We’ll help turn it into a focused, practical next step.

Tell us what you want to improvePrefer email? brendan@peashootlabs.us →